The IRIS Book
After a few years of preparation, Pierre De Muelenaere founded the belgian company IRIS in 1987, to commercialize the results of his PhD. Since then, and for 33 years in a row, Pierre was leading IRIS through all development steps, from a university spin-off to a listed company and finally for its integration into Canon.
The IRIS Book (1982-2015) captures that unique experience and is designed as a Road Book that illustrates and reflects on the key concepts of Entrepreneurship. The IRIS Book is intended to share real-life experience with young or confirmed entrepreneurs, managers willing to grow internationally, professors in innovation, marketing, governance, etc.
It is organized around topics, such as, Strategy & Management, Technology & Innovation, Partnership & Culture, Crisis & Disruption and Fun & People. Each topic is divided in different sections that relate to a specific question or subject.