GUBERNA Sportsponsoring Charter - Interview Golf Vlaanderen & Degroof Petercam

Themes
  • Diversity & Inclusion
  • Management
  • Shareholder Governance
  • Stakeholders
  • Strategy
Organisation type
  • Sports sector
Datum

Many relations sponsor/federation actually already operate - at least in spirit - according to the charter. This is a fascinating testimonial from two partners who have found each other in a number of central principles. They are Marc Verneirt, CEO & Secretary General Golf Flanders and Geert Roosen, Head of Client Services & Business Development Degroof Petercam.

Some takeaways:

  • Sponsorship should be a real partnership, not just the purchase of media space;
  • Define together your shared values and priorities for the agreement into the future and invest in each other for the long term;
  • Joining the charter is above all a state of mind;
  • Tailored application enhances credibility;
  • Be transparent to the outside world about the why and how of the relationship.

Watch the full interview