• Book
  • Innovation
Organisation type
  • SME
The IRIS book

A 33 Year Story on Entrepreneurship from Belgium and What you can learn from it!

With more than 1000 books sold in less than a year, the IRIS Book has become a reference book on Entrepreneurship.

The IRIS Book captures the unique experience accumulated by Pierre De Muelenaere at the head of the IRIS company that he founded and led for 33 years.

This book is designed as a road book that illustrates and reflects on the key concepts of Entrepreneurship. It is organized around topics such as Strategy & Management, Technology et Innovation, Partnership & Culture, Crises & Disruption, Fun & People.

II is intended to share real-life experience with engineers, young or confirmed entrepreneurs, managers who want to grow internationally, professors in innovation, marketing, economy, etc.

Its format that allows an easy selection of the subject matter and proposes many pictures and cartoons makes it accessible to a wide audience, especially the new generation.

Promotion for GUBERNA members

This book is published in English.

GUBERNA members can purchase this book from Pygargue at the promotional rate of 31,50€ (excl shipment) by filling in the order form and transferring the payment. 
This promotional offer is valid from 01/09/2021 to 30/11/2021 and cannot be combined with other promotions or discount codes.  
For more information, please contact Pygargue